![]() All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. ![]() Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Netflix stock was up more than 1% in after hours trading Monday. The company previously said it expects to invest more than $6 billion on programming this year, up from $5 billion in 2016. "That is not a strategy that we think is smart for us since we believe we can earn more viewing and satisfaction from spending that money on movies and TV shows," Netflix wrote in the shareholder letter. Unlike rival Amazon ( AMZN), there is at least one category Netflix plans to steer clear of: football. The company says it's even open to having its original films shown at AMC and Regal movie theaters, but only if they're released at the same time on Netflix. Netflix recently boosted its investment in standup comedy, including a collection from Dave Chappelle. Netflix has also invested in exclusive deals with stars who have international appeal, including Shah Rukh Khan and Adam Sandler. and abroad with new original shows like The Crown, Black Mirror and Gilmore Girls. Related: Not made for TV: GoPro's failed media business Its continued subscriber growth follows a decision to launch in nearly every country in the world and invest heavily in original content to lure customers. Netflix said it will spend more than $1 billion this year to "drive member acquisition." ![]() ![]() The company is planning a significant marketing push to keep growing. ![]()
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